About the Sassi Family

Sassi Beauty Products is a family hobby that has grown into a family business. SBP is owned and operated by the Hightower family from Prince Georges County Maryland. We started making products in our kitchen out of necessity. With our large family of seven's (9 if you count our inlaws) differing skin and hair types, we could not afford to buy all the products we needed, so we decided to make our own. As we made more and more products we wanted to share with our family and friends. After people sampled the products they started asking us to make more. After we gave them to family and friends we started posting online. Our next step was selling products at farmers markets where we continued to grow. Finally we started selling online and in our store.

Edward Hightower III- Operations Manager

Edward Hightower III is a proud father of five children and husband to Lucretia Hightower. He is an alum of the University of Maryland Eastern Shore where he obtained his BS degree in Hotel and Restaurant Management in 2000 while running track all four years. Edward Hightower III started making products for Sassi Beauty Products and got his family to come along for the ride. 

Lucretia Hightower- Creative Director

Lucretia Hightower is the mother of five children and wife to Edward Hightower III. She currently works as a speech pathologist in the Baltimore County School System were she has served for over 10 years. She is an alumna of the University of Maryland Eastern Shore where she earned her undergrad degree while running track all four years. She then proceeded to obtain a Masters in Communication Sciences and Disorders from Howard University in 2006. Lucretia is the Creative Director at SBP and is also our primary foaming sugar scrubs, sugar scrubs, and soaps maker.

Alayah Hightower- Marketing Manager

Alayah Hightower is the first born of five kids and the oldest out of 8. She graduated from the illustrious Howard University with a BS in Chemical Engineering in 2020 while playing both soccer and lacrosse all four years. She will be starting her MBA in the fall at Howard University while still having some eligibility to play both sports. Alayah set-up all social media accounts and website shops.